Flex Lunch Box

Graphic Design and Marketing
Graduation project Graphic Lyceum

Assignment
Turn a boring but commonly used product into something innovative. Transform a product so that it fits better in the market. The product I chose for this was the lunch box. This assignment was done as a graduation project of the Deltion Graphic Design school.

3 concepts

  1. A lunch box designed for young girls who, just like mom, want to have a fashionable bag to take to school. A lunch box in the shape of a shoulder bag.
  2. The Netherlands is full of workaholics. Sometimes lunch is forgotten and work continues hard. For this, there is the Lunch Timer. A lunch box that knows when it’s break time. This lunch box has an alarm clock in the lid.
  3. Eating only bread can be monotonous. What if you want to take a cold meal with you that’s really fresh. Or if you want to quickly heat up a meal. For this, there is the Flex LUNCH box. Take the meal the way you want it.