Snack for your Pet

Guerilla marketing

Assignment
This assignment was created for ECOstyle Animal Care B.V. EAC aimed to acquire new customers, and to achieve this, a marketing campaign was required to be developed and implemented. The preference was for a guerrilla marketing approach..

My Role in the Team:
Graphic Designer and Concept Creator

Research Research indicated that ECA wanted to tell a story. However, the description was too lengthy. ECA stands for healthy organic pet food. This needs to be communicated in a faster method.

Concept

The concept Snack-For-Your-Pet is a guerrilla marketing campaign. A snack stand is set up at a chosen location. The Snack-For-Your-Pet stand distributes free deep-fried dog kibbles in a cup with mayonnaise, handed out to dog owners.

This draws a parallel between unhealthy fries and cheap dog food. Giving your dog cheap kibbles is equivalent to a person eating fries every day.

Implementation

For Snack-For-Your-Pet, several media expressions have been developed, styled in a fast-food manner.